TRAINING MEDIA RELATIONS STRATEGY AND EXECUTIONS

MEDIA RELATIONS STRATEGY AND EXECUTIONS TRAINING BACKGROUND
* Relation with media in this technology era has been growing
faster.
* New medias (such as internet with its varieties of features) are
attending to be a part of public daily / public can sharing
information unlimited with no size limit.
* Media Relations Strategy Management (media relation) has to be
appropriated with communication purpose that will be reached, and
also can be a trend leader and growth of media itself.

MEDIA RELATIONS STRATEGY AND EXECUTIONS TRAINING OBJECTIVE
* The most mini media mapping with varieties of characters and forms
(print, electronic, online; portal, blog, social media, etc.)
* Encourage participant * syarat & ketentuan berlakus to be able in formulating an appropriate
strategy media relations and applicable in accordance with the
purpose of organizational communication/company.
* Encourage participant * syarat & ketentuan berlakus to understand about media monitoring
technique, clipping, analysis, tracking and reporting.

MEDIA RELATIONS STRATEGY AND EXECUTIONS TRAINING OUTLINE

1. Media Relations between Theory vs Fact

 *
      + Pictures of Media Development in Indonesia
      + Definition of Media Relations (between Theory and Fact)
      + Character and how the media work between Theory and Fact
      + The media relations work between Theory and Fact

2. Strategy Arranging/ Media Relations Concept

Simulation preparation of concept / media relations strategy that
appropriated to the purpose of communication organization / company
3. Press Statement

Arrange communication message to media and how to distribute it in
communicative, informative, well targeted and effective way.
4. Planning of media relations activity

 *
      + Media Release
      + Media Briefing
      + Media tour
      + Press Conference
      + Etc.

5. Media Monitoring

 *
      + Media Clipping
      + Media Content Analyst,
      + Media Tracking (count the PR Value & Ad value)
      + Project Media Report

6. Simulation

 *
      + Press Conferences (audience : press from mass media)
      + Release Writing
      + Media Tracking
      + Etc.

TRAINING MATERIAL CONTENT COMPOSITION:Â

 30% theory and 70% practice

Jadwal Pelatihan Gemilang Training Tahun 2024

• 14-15 Januari 2021
• 11-12 Februari 2021
• 10-11 Maret 2021
• 14-15 April 2021
• 12-13 Mei 2021
• 9-10 Juni 2021
• 14-15 Juli 2021
• 11-12 Agustus 2021
• 8-9 September 2021
• 12-13 Oktober 2021
• 9-10 November 2021
• 8-9 Desember 2021

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta pelatihan.

Investasi dan Lokasi pelatihan:

• Yogyakarta, Hotel Neo Malioboro (6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Jakarta, Hotel Amaris Tendean (6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Bandung, Hotel Neo Dipatiukur (6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Bali, Hotel Ibis Kuta(6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Surabaya, Hotel Amaris, Ibis Style (6.000.000 IDR / participant * syarat & ketentuan berlaku)
• Lombok, Sentosa Resort (6.000.000 IDR / participant * syarat & ketentuan berlaku)

Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas :

• Module / Handout 
• FREE Flashdisk
• Sertifikat 
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive
• Training room full AC and Multimedia