TRAINING PUBLIC RELATIONS INCORPORATING SOCIAL MEDIA AND MULTIMEDIA

TRAINING PUBLIC RELATIONS INCORPORATING SOCIAL MEDIA AND MULTIMEDIA

TRAINING THE MEASUREMENT OF SOCIAL MEDIA ACTIVITIES

TRAINING INFORMATION AND TECHNOLOGY

Description

We’re often asked, “Are you a PR agency or a Social Media agency?”  We suggest that that’s immaterial.  We do both.  The disciplines are merging. But the question is: how about a case study to illustrate how “PR” and “Social Media” can work in tandem?

Even seasoned PR pros need to keep up with new technologies and platforms that are constantly changing the way we communicate. But with these new platforms come new questions and best

practices for outreach, promotion, and reputation management.

In this class, learn how to develop online video, social media updates, and multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.

Objectives
* Understand how to align your social media strategy against business objectives
* Understand the risks of social media and plan effective strategies to manage your reputation online
* To be able to apply a rigorous planning process to all stages of the social media lifecycle
* To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
* To be able to measure the success of your social media activity

Outline
* The New Media Trends 2012
* The linkage between public relations and technology
* How to understand the online community that you want to connect
* The shift in public relations to incorporate social and multimedia tools.
* Optimizing the social media tools: Twitter, Facebook, YouTube, and smaller niche tools
* How to produce and package multimedia digital press releases
* What keywords you should include to get top search engine rankings
* How to find, reach, and pitch key bloggers and influencers
* Create a social media release
* The Measurement of Social Media Activities

Who Should Attend

This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.

Instructor

Dr. Hj. Ani Yuningsih Dra.M.Si & Team